This week we head over to the offices of EveryZing’s CEO Tom Wilde. He questions:


Is Search Holding Content Hostage?

Online video search is exploding, evidenced primarily by the massive volume of content available within media companies, and of course, on YouTube. Where online video search once meant finding your favorite clip on YouTube, this space has rapidly evolved to the point where marketers and media companies are looking at online video as a potential revenue source, where the monetization model has yet to be 100 percent discovered.

An additional challenge for media companies has been figuring out how to merchandize their content to maximize sales. From prime-time TV shows and daily news broadcasts, to sports interviews and streaming videos, media companies have massive amounts of multimedia content online. Making that content searchable and discoverable by their audience will increase their content consumption, creating more targeted advertising opportunities and increasing revenue.

How EveryZing Fits

EveryZing is the only company offering sophisticated multimedia content analysis and in-file navigation of online audio and video files. Its world-class speech to text technology has the unique ability to extract a full text output from audio and video files across the Internet, ensuring that previously hidden digital content is plugged into the online search economy. EveryZing is enabling media companies, for the first time, to use contextual search of the Web to develop new revenue models based on consumer content consumption. Creating a richer cloud of metadata around the content assets, EveryZing has the ability to categorize, syndicate and target the content, while still giving control to the media and content owners.

Turning Consumption into Dollars

As the Internet continues to expand rapidly, particularly with the growing popularity of audio and video files, the consumption of multimedia is what will ultimately drive advertising revenues – by connecting directly with consumers searching for multimedia. With the ability to create a transcript of the multimedia content, EveryZing is able to classify the file, enabling advertisers to target specific ads inside of broadcast video and audio content. This ensures a more targeted campaign and guarantees that ads aren’t placed in conjunction with objectionable content.

Looking Forward to Multimedia Search

The adoption of online multimedia content lies in a richer means of search, categorization and monetization. Search is the ultimate supporting element of the Web - without good search capabilities, consumers cannot access what they want and publishers’ content is not consumed, leaving little room for revenue opportunities. Currently, the industry is only indexing audio and video content by title and a few select tags, creating tremendous limits to how content is discovered.

Just imagine the results that would be returned if Google only indexed the title and meta data of a Web page and ignored the page contents…

This entry was posted on Wednesday, August 1st, 2007 at 4:18 pm and is filed under CEO Views. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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