A Marketer’s Guide to Social Bookmarking & Tagging

Speaker #1 - Gillame Bouchard, NVI

Social bookmarking: especially del.icio.us and stumbleupon.

Tip: don’t separate tags with commas - try the “+” sign, like search+engines.

Aside: Manual tagging - anchor text vs. Automatic tagging - facebook

#1 Technorati - a search engine for blogs that uses a tagged based system.  Set up your blog and select twenty tags.

#2 Flickr - Upload relevant photos and tag them.

#3 YouTube - share videos instead of text or photos.

#4 FaceBook  - widgets.  Make sure that you know if someone else has a blog about your company; it’s possible!

Speaker #2 - Michael Gray - del.icio.us - sharing your bookmarks with others. Again, use many tags.  It shows you who has bookmarked a page, which tags are the most popular, etc.  You can add other people to your network.  You can subscribe to particular tags, such as “search engines.”

The del.icio.us Popular Page is like the digg Home Page, but the audience is far  broader demographically and geographically than digg.

As you consider tags for a particular post, you can look up the most popular tags.

How to get traffic: 

1) types of posts: do your research to see what posts are the most popular.

2) types of tags: find out what the most popular tags in your industry are; tag clouds.

3) types of people.  Who is tagging your stuff first?  That may be a significant contact.

Speaker #3 - Neil Patel - Leveraging StumbleUpon

Why should you care?  You can get large numbers of visitors that last for a while.

Step 1: Install the SU toolbar

Step 2. Add tons of Friends (up to 200 Mutual Friends)(Do they each have 200 friends?)  Like anything else, there are friends and there are friends; influential ones and worthless I mean, less influential ones.

Step 3: Submit your article. (Good Title, Review, Topics, Tags, Adult content)

Step 4: Spam,   I mean “leverage,” your friends. (Ask them to vote “thumbs up”)

Note: Don’t bother with the paid “Stumbles.”

Project: Google your name.  Out of the first 10 results, how manu are under your control?  That is, they are your blog, your MySpace, LinkedIn or Twitter page, etc.

The more of the first ten that you control, the more likely that any negative information would get pushed to the second page.  A little Reputation Management trick. 

End of Session #4

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