Social Media Marketing Fundamentals.

Danny Sullivan, SEL

Rand Fishkin, SEOmoz

Neil Patel, Advantage Consulting Services

UWS = Upper West Side

SEL = Search Engine Land

SMX = Search Marketing Expo

SMM = Social Media Marketing

UCG = User Generated Content.

ASE = Alternative Search Engines

R/WW = Read/WriteWeb

MCP = More Coffee, Please!

Today shall be my very first attempt at blogging live…(Kaila has been my NYC guide and tech support)…all typos are intentional…

I just got a free SMX backpack.

Speaker Rand: What are the goals of SMM?

Traffic..conversions…sales…page views (Richard!)…ads/ad revenue…brand awareness.

Connect with large communities on the net - LinkedIn, Wikipedia, digg, etc. Traffic to one page of your site helps the whole site. ‘Brand advocates’ are influencers, the few people who create UCG that is then read by a very large audience. I hope that ASE fits into that category - one small blog expanding awareness of all of the alternative search engines. For example, I write one post about Kosmix, and it immediately goes to 1,000 readers.

How do people find your blog? 67% follow links from other logs. 19% from search engines. In between - recommendations from others.

Why do they read? (Quality of…) content, content, content.

Video, (I favor print - except for “The machine is Us/ing Us” on YouTube), is a growing element of SMM.

Search Engines first valued keywords and tags, then, second - quantity and especially the quality of links. .gov, .org, technorati, etc.

Who predominately creates these links? “The Linkerati,” with apologies to Dan Brown. See ‘the influencers’ again, the very small number of people who are extremely active on the WWW.

Where does SMM happen?

1) Social News Portals: digg, reddit, propeller, sphinn, techmeme, newsvine.

2) Social Networking Communities: facebook, myspace, linkedin.

3) UGC sites: youtube, wikipedia, flickr, Yahoo! Answers, yelp.

4) Popular blogs: R/WW (me), techcrunch, boing boing, gizmono, huffington post, lifehacker, gawker, mighty goods.

5) Social Bookmarking Sites: stumbleupon, del.icio.us (about to change domain name!), ma.gnolia, Yahoo! MyWeb.

6) Niche Sites: slashdot, fark, truemors, nowpublic, upcoming.org.

7) The Long Tail of Blogs: ASE (me)

8  Mainstream Media Portals: news-google.com, NYT, CNN, wired, MSNBC.

End of presentation #1.

MCP!

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