Search The Tail: The Long Tail Search Engine
SearchTheTail lets users narrow the search using either popular keywords (Popular Head) or obscure terms (Long Tail) that overlay on Google results so that they can be guided to search faster and get more relevant results.
The queries that people use daily to search online are normally followed the frequencies of words used (a few words are used often, lots of words are used infrequently). This query distribution is approximately governed by Power law with Zipf distribution. If a query is of two or three word long, it produces a series of relevant keywords with a head and a “The Long Tail”. The head contains several popular terms while the long tail consists of many obscure keywords or longer phrases.
Popular Head and “The Long Tail” For ‘Search Engine’
For example, “search engine” query produces a list of over 200 relevant queries ranging from general terms such as “search engine marketing”, “search engine optimization”, “search engine ranking” in the popular head to more specific terms such as “pay per click search engines”, “music search engines”, “people search engine” in the long tail. However, some queries that are specific enough or not popular, have a head without tail or just a short tail. In these cases, the long tail will be generated under “more queries to consider”, instead.
SearchTheTail (a.k.a. SearchTheWeb2 and Tynto) is not only helpful and convenient to many normal search engine users but also to search engine marketers, optimizers, and site owners.
