On the road again! ASE is going to SES Chicago
Search Engine Strategies Chicago 2007
Conference at a Glance
Day 1 - Monday, December 3, 2007
(1 hr) Morning Coffee
Search Around the World - Part One: Asia/Pacific & Australia
Mobile Search Battle Royal
Will Consult for Food!
(15 min) Coffee Break
The Human Equation: Giving Back Internet Style
Meet the Web Analytics Players
Redefining the Customer
(15 min) Coffee Break
Orion Panel: Search, Privacy and Community in the Digital Age
Networking Lunch #1
Search Around the World - Part Two: Europe and Latin America
There’s Still Money on the Table!
Igniting Viral Campaigns
(15 min) Coffee Break
Orion Panel: Universal, Blended and Vertical Search
(15 min) Coffee Beak
Opening Keynote: Don E. Schultz, Professor (Emeritus-in-Service), Integrated Marketing Communications, Northwestern University & President of Agora, Inc.
Exhibitor/Speaker Welcome Reception
Day 2 - Tuesday, December 4, 2007
(1 hr) Morning Coffee
Keynote Presentation: Seth Godin, Entrepreneur, Agent of Change and Author of Meatball Sundae
(30 min) Coffee Break
Introduction to Search Marketing
Shopping Search Tactics
Organic Listings Forum
Usability & SEO: Two Wins For The Price of One
The Transformation of Local in a Search Driven World
(15 min) Coffee Break
Landing Page Testing Overview
Meet the Bloggers Who Can Make Your Cash Register Ring!
Big Site, Big Search
Are Paid Links Evil?
Local Featured Speaker: Charles Stubbs, Yellowpages.com
Networking Lunch #2
Actionable Social Media Maximum
Conversion in Retail: Raising the Bar
Sitemaps: Oversold, Misused or On The Money?
Dealing With Affiliates
Driving Local Sales with Internet Yellow Pages and Search
(15 min) Coffee Break
Search Advertising 101
How to Build Investment Interest in Your SEO/SEM Company
SEO & Development - Get It Together!
In House: In, Out or In Between?
Online Maps: Plotting the Direction of Local Search
Networking Cocktail Reception
Day 3 - Wednesday, December 5, 2007
(1 hr) Morning Coffee
Keynote Presentation: David S. Isenberg, Principal Prosultant, isen.com
(30 min) Coffee Break
Personalization, User Data & Search
Podcast & Audio Search
Managing Automated PPC Bid Management
Case Study: Moving from Paper to Online
Digital Shelf: The Search Marketing Opportunity for Packaged Goods
(15 min) Coffee Break
Your Marketing Program in Context
Breaking Down Silos: Specialization With Integration
Managing PPC for Multiple Clients
Case Study: Maximizing Conversions at Smartsheet.com
Ad Exchanges Are Changing Everything
Networking Lunch #3
Analytics: Data Into Action
Calling All Clicks: PayPerCall and You
CSS, AJAX, Web 2.0 & Search Engines
Retail Case Studies
Selling Your Integrated Plan to the C-Suite
(30 min) Afternoon Coffee Break
Last Minute Holiday Search Tactics
Images and Search Engines
PPC Advertising on Influential Blogs and Social Media
SEM Pricing Models
Selling Search to the C-Suite
Day 4 - Thursday, December 6, 2007
(1 hr) Morning Coffee
Contextual Ads & Ad Sense Clinic
So You Want to Be a Search Marketer?
Search Engines on Click Fraud
(15 min) Coffee Break
Landing Page Optimization Clinic
Fun With Dynamic Websites Search
Marketers on Click Fraud
(15 min) Coffee Break
Site Clinic
Kevin Ryan Unplugged
Dealing With Difficult Clients
End of Conference
Will you be there? Send me an email: Charles@ReadWriteWeb.com
November 23rd, 2007 at 8:52 pm
[...] more here [...]
December 24th, 2007 at 12:17 pm
I am a PPC manager for a web agency and I also do work on the side. PPC is not half as enjoyable since every chucklehead and their brother has gotten in the game, driving the costs up, and saturating the engines with crap.