Real Life Example: You’re in a room with 1,000 people and you have a question regarding the best way to file your taxes. You don’t necessarily want to get the opinions from of all 1,000 people people in the room. You also may not want to get answers from your friends (who may know little about taxes) or even the people most willing to answer your question (potentially tax zealots). What you want is to find the cluster of tax experts in the room and get help from them.

That’s essentially what Collarity does for web publishers. We create implicit attention communities, centered around the natural activity-driven interest/subject areas of the site — we find the tax experts in the room (site). So now, when someone begins searching/browsing for tax filing information, recommendations and search results are filtered/ranked by the “tax community” through their implicit anonymous behavior.