Eurekster Enhances Social Search Experience
Eurekster is a leader in social search. Their product, the swicki, is a custom search and discovery engine.
Having pioneered and optimized universal search results, Eurekster today announces the launch of its next generation search results page (SERP), which surfaces the following community content in an engaging, user-centric interface:
· Summary of recent comments on every page
· Summary of contributors on every page
· Popular (top voted) articles summarized on swicki home page
· Related stories from RSS feeds on swicki home page
· Summary of recent posts on swicki home page
Please see the interactive demo.
On the new SERP, users can view the most popular content all on one page and quickly see the most recent activity within the community. The page layout makes it easy to differentiate popular community results from RSS stories and Web results.
The next generation SERP, currently in limited availability, gives publishers the opportunity to engage users on a deeper level, and facilitate collaboration within the community. For marketers, Eurekster’s new customized content discovery capabilities create highly targeted advertising inventory. Leveraging the passionate and informed communities in verticals and sub-verticals, Eurekster will initially roll out its SERP to the do-it-yourself (DIY) communities, which rank high in user interest in related content.
Click here to build your own Swicki
