EveryZing Launches ezSearch
EveryZing today announced the launch of two new products, ezSEO and ezSEARCH. With the growth of online audio and video, media companies are seeking ways to leverage their multimedia assets on the Web. With EveryZing, media companies can build on the success they’ve achieved offline, creating another channel for building consumer interaction.
ezSEARCH: The Universal Site Search Solution
ezSEARCH delivers the first effective universal site search experience to your visitors. EveryZing’s ability to extract and index the full text from any audio or video file, combined with our industry-leading site search capability, enables your visitors to find all of the relevant results for their keyword searches across all of your content. As a result, ezSEARCH drives increased consumption and creates more targetable advertising inventory.
Universal search: A better user experience fuels stronger web site revenues.
Online consumers search by topic, not by media format. So in order to open up their wealth of audio and video content to consumers, “infotainment” web sites must offer a universal search facility that lets consumers capture relevant material in all content formats — text, audio and video — in a single, integrated search.
The key to successful multimedia search is text. Text is the navigation currency of the web – so multimedia must be linked to text, and then published to the web. As text, audio and video content is more “discoverable” and more readily “consumed”… which makes it far more valuable to advertisers.
EveryZing accomplishes this by wrapping every piece of audio and video from your site in a rich layer of metadata, including a full text output of the spoken word track. Then each word of the multimedia text output is time-stamped so consumers can quickly find exactly what they’re looking for without wading through a lengthy program that may only contain a few nuggets of interest. The result is a web site search facility that brings all relevant content to the consumer’s attention, and makes all content a valuable advertising asset.
The “magic” of ezSEARCH
It’s not really magic, just really clever. ezSEARCH can do what it does because of EveryZing’s:
- Patented comprehensive metadata production – We automatically extract the key words, topics, and other information from your web content to ensure that whenever a consumer searches a term or phrase that relates to any multimedia files on your site, the search results point directly to the relevant audio and video content, as well as text.
- EveryZing “Jump To” navigation – Every word in our automated transcript output includes a time-stamp, enabling your users to “Jump To” the precise portion of the audio or video file they are interested in.
- Proprietary natural language processing – Once the text output has been generated, it is processed by EveryZing’s proprietary natural language processing technology to identify key terms, concepts, people, places and other valuable entities to create automatic “tags” for your content.
- Indexing across all media types – Wherever the information a consumer is seeking may reside – in text, images, audio or video – ezSEARCH will find it and deliver it, along with the associated contextually-relevant advertising. Users can easily navigate and refine the universal search results with our industry leading dyamic navigation features.
3 ways “infotainment” sites win with ezSEARCH
With ezSEARCH, “infotainment” web site operators benefit in three major ways:
- Increased site engagement – Search is the primary mode of navigation on the Web, and a better search experience will keep your users on your site longer.
- Increased multimedia content consumption – Industry research projects that within three years nearly 87 percent of all internet users in the U.S. will be regularly viewing online video – an audience of well over 150 million people. Surfacing your audio and video content as part of a user’s overall search experience is the key to driving increased multimedia consumption, and the associated advertising opportunities. ezSEARCH ensures that all of your audio and video content is rapidly processed and indexed for inclusion in your user’s search results, including visually relevant text “snippets” and dynamic thumbnails.
- Increased advertising opportunities – Exposing a previously buried treasure trove of multimedia content opens a new stream of advertising revenue. In addition, ezSEARCH provides enhanced targeting opportunities from the rich metadata that wraps your audio and video content. With video advertising commanding premium pricing, enhancing multimedia consumption and targeting is the key to unlocking this $4 billion advertising opportunity.
ezSEARCH integration: All gain, no pain
For a web site operator, reaping the many benefits of ezSEARCH requires absolutely nothing. Publishers don’t have to do or change a thing about their existing web site infrastructure or operations to integrate the ezSEARCH universal search facility. The watchwords are simplicity and flexibility.
ezSEARCH is built on EveryZing’s proprietary and patented core technology and is delivered as a hosted software-as-a-service (SaaS) solution; EveryZing can handle everything, effecting the universal site search remotely while making the entire process transparent to the client. Or if the client prefers, they can opt to federate ezSEARCH results into their existing site search experience via runtime API calls.
To use the traditional EveryZing search function, you can just go here.
To read an In-Depth Interview With EveryZing’s Chief Revenue Officer Stephen Baker, click here.
