EveryZing Launches ezSEO
EveryZing today announced the launch of two new products, ezSEO and ezSEARCH. With the growth of online audio and video, media companies are seeking ways to leverage their multimedia assets on the Web. With EveryZing, media companies can build on the success they’ve achieved offline, creating another channel for building consumer interaction.
ezSEO: The Web’s First Video SEO Solution
ezSEO is the first comprehensive search engine optimization (SEO) solution for connecting audio and video content to the major web search engines – Google, Yahoo, MSN and others. EveryZing’s patented technology wraps every piece of audio and video from your site in a rich layer of metadata, including a full text output of the spoken word track. This rich metadata is then pumped into EveryZing’s proprietary publishing system to create search engine friendly web pages as part of your site. For advertising integrations, the metadata generated can easily be used to create contextual targeting for any ad serving environment, including text, display, or pre/post-roll.
Linking your web video to the multibillion dollar search economy
Online multimedia content that consumers cannot find by searching on any popular search engine might as well be invisible. If the content can’t be readily discovered, it has virtually no value to consumers, to advertisers or to the content creator and publisher – because it is disconnected from the internet’s “search economy”.
The “search economy” is billions of consumer web searches and billions of advertising dollars from myriad commercial interests chasing consumers as they seek — and eventually find — what they’re looking for on the web, typically by using search technology.
And since text is the navigation currency of the “search economy”, it is imperative that multimedia content be represented as text in order to participate and profit.
That is why EveryZing created ezSEO, the first comprehensive SEO solution for connecting audio and video content to the major web search engines. Using ezSEO, web site operators with vast treasure troves of multimedia content can fully expose and monetize those assets by stepping up to the web’s front door: Google, Yahoo, MSN and other major search engines.
ezSEO makes multimedia web content more “discoverable”
EveryZing’s ezSEO solution works automatically, “behind the scenes” of your web site, to surface multimedia content in a manner that search engines can see, and consumers can then discover. Keys to ezSEO include:
- Patented comprehensive metadata production - We automatically extract key words, topics, and other information from the multimedia content on your site. This optimizes these pages for discovery by the major search engines so that whenever a consumer searches a term or phrase that relates to any multimedia files on your site, the search results point directly to the relevant audio and video content.
- Proprietary natural language processing– Once the text output has been generated, it is processed by EveryZing’s proprietary natural language processing technology to identify key terms, concepts, people, places and other valuable entities to create automatic “tags” for your content.
- Patent-pending proprietary content analysis – ezSEO automatically and continuously “learns” what your multimedia content is about, so we can optimize the new pages published to your site to ensure best results from the major search engines.
- Automated publishing capabilities – Whenever you add new multimedia content to your web site, ezSEO automatically knows about it, analyzes it, and publishes new, highly “searchable” pages instantaneously so that consumers searching topics related to your content won’t miss a thing.
ezSEO’s formula for your online success
Why should “infotainment” web sites with large stores of multimedia content invest in ezSEO? The answer can be expressed as a simple formula:
Your multimedia content + ezSEO + commercial search engines = your online profit engine
In other words, your ability to fully monetize your online multimedia assets is a direct result of making that content discoverable through popular search engines – which is precisely what ezSEO does.
More specifically:
- Increased web discovery yields organic traffic – The more that the major search engines find your multimedia content, and the more prominently they display it in search results lists, the more consumers seeking that topic will visit your web site to view that particular audio and video content.
- Turn-key solution – EveryZing builds and hosts all of the content collections and associated web pages we generate to your design specifications. These pages can then be accessed via a sub-domain on your website. Our turn-key solution means you can be up and running in a matter of weeks with no effort required from your tech teams.
- Protection of brand and advertising opportunity – Unlike file sharing sites such as YouTube, ezSEO drives consumption of your audio and video content back to your website, where you retain complete control of your brand and the advertising opportunity.
- Increased consumption yields increased advertising opportunity – The growth of viewer traffic to the multimedia content on your site enables you to attract advertisers in support of that specific content. Advertisers reap the advantages generally associated with “contextual relevance” plus the creative flexibility and message impact associated with video.
- Metadata production improves advertising targeting – The fact that consumers are drawn to a specific piece of multimedia content based on their particular topical interest lets advertisers with a related message know that they’re talking to the right person, not simply a member of a broad demographic group.
ezSEO integration: All gain, no pain
For a web site operator, reaping the many benefits of ezSEO requires absolutely nothing. Publishers don’t have to do or change a thing about their existing web site infrastructure or operations to leverage the ezSEO facility. The watchwords are simplicity and flexibility.
ezSEO is built on EveryZing’s proprietary and patented core technology and is delivered as a hosted software-as-a-service (SaaS) solution; EveryZing can handle everything transparently. You simply provide MRSS feeds with your multimedia files. From these feeds, ezSEO creates new pages containing text of the site’s existing multimedia files along with relevant ads and other content. ezSEO publishes the pages using the existing web page templates, ensuring that the new ezSEO-generated pages completely match the look and feel of the rest of your site.
ezSEO also works with any content management system (CMS). It fetches files where they already live, so you don’t have to maintain two different systems; there’s no duplication or recreation of existing material, which means you can manage your multimedia in one location.
To use the traditional EveryZing search function, you can just go here.
To read an In-Depth Interview With EveryZing’s Chief Revenue Officer Stephen Baker, click here.
