ModernMedicine to Partner with SearchMedica
Healthcare professionals who use ModernMedicine will experience enhanced Web search results as a result of a newly announced partnership with SearchMedica, the medical professionals’ search engine.
“SearchMedica is proud to supplement ModernMedicine.com in its effort to provide quality, credible healthcare information to medical professionals,” said Cyndy Finnie, senior product manager for SearchMedica. “SearchMedica is committed to connecting physicians and other healthcare professionals to these trusted resources, ultimately improving patient care.”
As part of this strategic partnership, SearchMedica.com will power ModernMedicine’s Web searches, driving reliable medical search results to the ModernMedicine.com search results page. In turn, ModernMedicine.com will offer users access to credible professional medical search results on SearchMedica.com.
“ModernMedicine.com provides healthcare professionals with instant answers to clinical and practice management questions from highly credible and trusted sources,” said David Hoo, vice president of marketing for Advanstar Life Sciences Marketing. “The partnership with SearchMedica enhances our content and features and fits with our new digital strategy to bring timely, high quality content to the medical community aggregated from strategic partners as well as our own brands.”
ModernMedicine provides healthcare professionals with access to a robust, cross-specialty library of content that is complemented by interactive tools and features. As of February 29, 2008, registration has surpassed 50,000 users, and the site is now being further expanded with a goal of registering 150,000 users or more.
In addition to ranking search results according to relevance as many search engines do, SearchMedica also organizes results into such categories as practical articles and news, research reviews and editorials, evidence-based articles and meta-analyses, practice guidelines, clinical trials for patients, continuing medical education, and alternative or complementary medicine. This segmented organization makes it easier than ever for healthcare professionals to pinpoint the information they seek.
