Alt Search Engine EveryZing Aids New Orleans
With hurricane Gustav bearing down on the Louisiana coast, Entercom Communications’ award-winning WWL AM/FM (http://www.wwl.com) in New Orleans deployed EveryZing’s ezSEARCH solution to capture live broadcast content and transform it into on-demand podcasts with full-text search, enabling residents to search for hurricane update information and retrieve broadcasted information to stay abreast of the latest storm information.
In addition to deployment across multiple Entercom properties, EveryZing’s hosted, white-label solution was able to be quickly deployed with little technical effort from station employees. The EveryZing solution automatically captures the radio broadcast and generates full-text, time-stamped output, enabling users to search for and jump to the precise moment in the broadcast containing their search terms such as “Orleans Parish Evacuation,” etc.
“For media companies, high-quality original content is their most valuable asset,” said Tom Wilde, CEO, EveryZing. “The EveryZing solution unlocks and leverages the value of this content and makes it discoverable across the Web’s ‘Search Economy.’ In the case of WWL, making potentially life-saving content easy to find and navigate highlights the power of our patented capabilities.”
