Social Search: The Next Step

Social media networking is changing the way people integrate the Web into their lives. Still, this seems one small step for searchers, but a giant change for search media. What do media such as Eurekster, Wikia, Google, Yahoo, ZoomInfo, Jookster, have in store? As Google and Yahoo move into this space will they retain share? What will the evolution of social media mean to marketing as customer behavior becomes nearly impossible to manipulate?
Moderator:

* Kevin Heisler, Executive Editor, Search Engine Watch

Speakers:

* Simon Heseltine, Director of Search, RedBoots; Serengeti Communications
* Marty Weintraub, President, aimClear
* Steven Marder, CEO and Co-founder , Eurekster, Inc.
* Erik Qualman, Search Engine Watch Expert and Global Vice President, EF Education

Anoox - Let’s you vote on the search results.

Sproose (!) - Voting

ChaCha (!) - Guides

Mahalo - Human edited

iRazoo - Vote - and get prizes!

tezaa - questions and answers

yoName - people search

Digg; Mixx; StumbleUpon; flickr; facebook; twing (!);  zudos; friendfeed (just added search); flock

Problems: Low volume, vote fraud, malicious attacks on reputation <reputation management>

What is being?  Who is saying it?  Where is it being said?  What can you do about it?  Attempt to influence the SERPS?  Take legal action?  Or engage with the community - literally (call / email the irate blogger or disgruntled customer).

Steven Marder CEO of Eurekster aka the Swikis <Search + wiki>

<Web 1.) One to many TV model, one TV program to many watchers.  Web 2.0 Social Search - Many to Many.  (My) Web 3.0 Many to one.  Multiple sources (e.g. RSS feeds, Google alerts) to you.  Now, how are you going to handle that information overload?>

What follows is a presentation of how to build your own Swicki.  Anyone can do it for any site.  See www.Eurekster.com

Anyway….now you can share Swikis.  Why build a new one if a great one already exists.  See sites like Widgetbox.

Note to self:  AltSearchEngines needs to have a widget gallery specifically for Alt search engine widgets - in one place.

Interesting - Three major search engines - 1,400 formal Alt search engines - millions of Swickis (everyone can have one)

Marty Weintraub:

Now this presentation is avowedly rapid - 45 slide in 15 minutes or some such.  You just have to be here.

Erik Qualman:

In Facebook, make a “fan page” for your brand, and then invite FB members to join the party.

FB isn’t just for kids anymore!

Don’t try to form a custom community, go and make use of the existing communities that are already out there / engage

Note to self:  OK, you go to FB for micro-content (3 of my 697 network friends have the same car as I want…) <see my post “Who ARE these people?”  Who on earth is typing in reviews of every car and HDTV that they have, when they bought it, etc. ?  I mean my wife and I went to Italy, but we didn’t type in a travelogue of Tuscany.   I guess it’s just me - but my friends are doing other things…

QnA

<end of session>

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