What’s in a name? Search Engine Rednano
In creating a search and directory service, with Singapore as its core and relevance as its hallmark, SPH Search found that the obvious name for the service had to incorporate elements of the republic’s identity and the precision of its search results.
From this came the name Rednano. This builds on the pride Singapore has in being referred to as the “little red dot”, the colour of its flag, and the fact that a nano is the prefix for an extremely small entity in the international system of units - factor of 10.
Rednano seeks to delve into the morass of information on the World Wide Web and pluck from it the nuggets you seek, no matter how small and deeply buried they are, rather than overwhelm you with multiple links which you have to sift through tediously.
Red is the colour of blood cells, which carry life-giving oxygen round the body. And Rednano aims to rejuvenate people and companies fatigued by disappointment with other search and directory services. Users looking for things to do with the republic, and businesses eager to reach out to them, will find “red” carpet treatment from Rednano.
Nanotechnology is an exciting new field which will play an increasingly important role in our lives - helping us overcome current hurdles, boost our productivity and enrich our existence. Our brand Rednano indicates our desire to achieve the same objectives, through the speedy delivery of information on Singapore that is accurate, relevant and timely.
Combined, the words red and nano describes a search and directory service that is unique and whose time has come.
