HealthPricer Launches Re-designed Product Page
HealthPricer recently announced several feature improvements to greatly enhance the search experience on www.healthpricer.com and its partner MarketPlaces.
The new features include:
- A new tagging system that allows consumers to search for products using general search terms, such as “high cholesterol”, and then to narrow their search using a wide array of parameters, including product type, body care, health conditions, health concerns, gender/demographics, etc. This fully automated IP is already generating approximately 800,000 tags, or keywords, linking to hundreds of thousands of products.
- Instantaneous page refreshments as visitors change price parameters, such as product prices to include handling fees, shipping fees and mail-in rebates, or to show only best prices.
- Redesigned search results filters – aligned at top with columns
- New ascending and descending column sort functionality
- New unit price and total price sliders.
- Redesigned best price, best value and brand/generic seals.
- New geographic product filters so consumers can choose to see products available through US, Canadian or all merchants.
- Expanded product details pages.
This optimized consumer shopping experience has reciprocal benefits to advertisers. The HealthPricer database monitors and collects information on the browsing and purchasing behavior of millions of consumers using the HealthPricer search engine. This business intelligence provides insight and more effective ways for manufacturers, merchants and health services to tie advertising to relevant search.
