Search Engine HealthPricer joins EverydayHealth
Waterfront Media, the largest privately held online health company, and HealthPricer, a leader in online product search and comparison shopping for health and beauty products, today signed an agreement to make health product search and shopping easier for the 5.6 million monthly visitors to Waterfront’s flagship site, Everyday Health and to its millions of email newsletter subscribers. EverydayHealth is partnering with the leading source for healthcare product content, search and comparison shopping: MarketPlace, powered by HealthPricer. In a dedicated comparison shopping area, and through contextual search, product ads and further navigation embedded within EverydayHealth, millions of serious health users will now more easily find products related to their health conditions and queries.
“We are constantly improving the health information that we provide our users. The partnership with HealthPricer’s MarketPlace, brings even more value and utility to EverydayHealth as we continue to expand and better serve our users. 
MarketPlace’s sophisticated database and search capabilities make it extremely easy for users to find the exact product they are looking for,” said Ben Wolin, CEO and co-founder of Waterfront Media.
“We’re extremely pleased to be working with EverydayHealth, and look forward to bringing our product services to its users,” commented Michael I. Brown, President and CEO, HealthPricer Interactive.
EverydayHealth is the fifth partner in as many months to join HealthPricer’s MarketPlace syndication network. With this deal, EverydayHealth benefits by bringing new services to its users (health product information and shopping), increasing visitor retention, and creating a new revenue stream. The EverydayHealth MarketPlace is expected to go live on June 1st, 2008.
