Companies That Matter in Knowledge Management
So why do these companies matter?
Not necessarily because they are the most innovative, but that’s a factor. Not because they are ahead of the curve on Enterprise 2.0 initiatives, but that’s also a factor.
Not because they are the most financially successful (that’s not a factor), and not because they have the most efficient marketing engines—that’s not a factor either.
We have long held that the true essence of knowledge management is an attitude, a single-minded commitment to improvement. And companies on our list simply must emphasize an abiding determination to serve their most important constituency: their customers. They must also show agile innovation combined with a full understanding of the forces that affect, and will affect, their customers.
It’s relatively easy for our informal panel of judges to hear vendors tell their stories. And we’re all pretty skilled at filtering out the hype and pure marketeering. But that doesn’t go quite far enough, which is why we have a savvy group of users to contribute to the list.
