Wego goes bezurk! No wait, Bezurk is now Wego!
Earlier this month, Asia Pacific’s leading travel search engine Bezurk announced it is re-branding and launching its next-generation travel search engine: Wego. Wego allows travelers to search for flights, hotels, travel deals and travel research across 100+ travel websites. It searches travel websites in real-time so that the latest pricing and availability are shown. Travelers are then linked to partner websites to book.
“We all loved the Bezurk name. It was quirky, fun and had a certain irreverence to it,” said Martin Symes, Bezurk’s CEO. “But it was also hard to remember and spell, particularly if English was not your native language. Now that we are ready to embark on a more aggressive brand campaign and expand operations around the region, we wanted a new brand and domain name that was easy to recall, type and readily associated with travel.
The new Wego includes significantly enhanced functionality compared to its predecessor, as well as a large number of completely new features. Also included is a bit of a wacky sense of humor.
Aside from employing squirrels, though, here are some actual new features on the site.
* Travel Research– a specially developed search engine that searches only hand-picked travel editorial websites and allows users to filter results by source, such as travel magazines, newspaper features, travel guide books, and user reviews.
* Airfares and hotels are shown inclusive of all taxes, fuel surcharges, airport fees, etc wherever possible allowing users to see the real price at the beginning, rather than at the end, of the booking process.
* Business/First class fare searching - helps find discounted tickets for seats at the front of the plane.
* Flight schedules showing every direct scheduled flight for every route on Earth and the 50 best connecting flights; very useful for time sensitive business travelers.
* Airfare searching/browsing - very quickly shows all the airfares without having to specify dates or having to check availability
* Flight searches now include all airlines; where prices aren’t available for a particular airline all possible flights are shown along with links for users to check availability and pricing directly with the airline website.
In this post we cover the name change for Travel Search engine Kango to UpTake.
