Surf Canyon CEO Cramer improving search results
In this interview by John Shinal, Surf Canyon CEO Marc Cramer tells Vator.tv that the need for his company’s search application product can be summed up in the phrase: “too many results.”
According to Cramer, and most users of search, for that matter, typing a query into Google or another search engine returns pages and pages of results that are hard to wade through if the top recommendations don’t give you what you’re looking for.
Surf Canyon’s browser plug-in makes it easier to refine your search. Once you click on a result, the software uses what’s called semantic real-time implicit personalization to find other entries buried within the results that are similar to that one.
Please click on the link above for the entire post. But right now, click PLAY
