Trusera Launches Social Search Site for Health
Trusera, a Seattle-based startup, announced on Monday the launch of its online health network Trusera.com, which allows consumers to find and share real-world health experiences with others who’ve been there.
Led by former Amazon executive, Keith Schorsch, the company vision was based on Keith’s own struggle with Lyme disease and the difficulty in finding credible health insights from others. After meeting with 11 doctors, it was one phone call from a friend that finally led to his diagnosis and saved his life.
During his diagnosis and recovery, Keith realized that there’s actually too much health information on the Internet today. Many people find it overwhelming to navigate and hard to trust. He found the most useful information came from people with similar health experiences and their own personal health stories. He founded Trusera to inspire people to learn from each other to inform important health decisions.
When you visit the site, you are directed to one of these four choices:
The Community
There’s power in sharing personal experience and knowledge to help others in their health journey. Trusera believes that people are more than just the sum of their conditions. They are multi-dimensional and need personalized solutions for a variety of life challenges when dealing with a health issue.
Here is the main thing to take note of: when you search for a Condition, you get a Person.
* “Charles” shares what it is like to personally have CRVO, Central Retinal Venous Occlusion.
* “ScrapAddict74” shares what doctors don’t tell you about getting a mastectomy after being diagnosed with breast cancer.
* “Leana” wants to inspire action in others by sharing her health insights and her personal experiences with cancer and Aspergers.
What’s “under the hood,” product and technology information:
Today’s health sites provide either generic medical information from experts or hard-to-qualify personal experiences on message boards and blogs. In contrast, Trusera uses technology to personalize the experience and surface the most relevant and useful content.
* Personal Suggestions: Receive suggestions on other people or content that may be of interest, based on details in your profile and the content you share on the site. Get recommendations on similar stories so you can explore topics and make more connections to like-minded people.
* Find Inspiration: The Trusera Muse Panel™ coaches you through the storytelling process by providing real-time suggestions and tips.
* Find an Answer: Post questions to the community on Trusera and rate the best answers so that others know what worked for you.
* Advanced Privacy Controls: Decide what information to share and with whom to share it. Keep a private journal, share a story with your Trusera friends only, or let the world benefit from your experience.
“There’s a sea change going on today in the consumer’s health experience. People are increasingly taking control of their health. At Trusera, we are dedicated to putting the consumer at the center of their health experience so they can take a more active role and not just be a passive participant,” notes Keith.
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