In-Brief: Julian Bourne, CEO & Founder of Proxpro, a GPS software developer, takes the wraps off a new service and walks us though how location AND time will likely play together to make mobile services a more meaningful (translated: indispensable) part of our daily routine.

Regular readers will recall that Proxpro, a provider of mobile search and proximity social networking tools, recently developed a matchmaking service to help mobile professionals to find and meet people who matter. The company’s patented technology and algorithms discover people nearby who match pre-specified interests. The service then sends a text message to both and, if both agree, a face-to-face meeting can take place within minutes.

Proxpro’s CEO & Founder Julian Bourne, a pioneer in what I’ll call proximity social search, recently called me from Boston to fill me in on some new technology that could benefit mobile services of all kinds and flavors - not just mobile search.

The excitement is around Proxpro Prompt, a GPS service in beta that effectively fuses the device’s digital calendar with GPS to tell users exactly when they have to leave to make the next appointment based on a real-time understanding of traffic conditions and related factors. In a nutshell, by integrating GPS with the calendar, Proxpro compares current location with the time and location of the user’s next appointment, and 30 minutes before the best departure time a “when to leave” alert pops up automatically on the user’s mobile device. A map displays the fastest route and the current traffic conditions.

(Download it here and circle back to tell us what you think.
http://wap.proxpro.com/prompt)

The application, currently only available in North America and on BlackBerry 8800 or Curve devices, is creating quite a buzz in the blogosphere. The value prop around services in sync with users’ time and place is cool and easy to communicate.

Read the entire post on Peggy’s blog HERE:

This entry was posted on Tuesday, June 24th, 2008 at 10:02 am and is filed under Guest Authors, Verticals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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