MCN Sweeps Thailand With SMS Mobile Search
I’m just back from hosting the very successful Mobile Content Awards 2008 in London (more about the highlights in another post) and out the door to Brussels for Mobile Advertising 2008, when I see this in my inbox.MCN, a provider of mobile search management and monetization solutions, chalks up another major win today with the launch of SMS triggered mobile search across Thailand’s leading mobile operators (AIS, DTAC, and TrueMove). The new MCN-powered SMS triggered search services build on the WAP-based search applications that MCN has powered for all three operators since early 2007.
In a nutshell, triggered mobile search is about extending mobile search to SMS users, allowing them to search using a shortcode (in this case 4530111). In this scenario, the user sends a text to search for downloadable content items. In return they get the content they want in 2-3 clicks, directly from local content sources.
But the SMS triggered search service is more than the entry point to relevant search results; it’s the gateway to additional content exploration and - hopefully - sales. This data point from ABI Research that confirms to an extent the importance of SMS-based content discovery: “The market for SMS search will see significant growth worldwide, with Asia-Pacific driving much of the growth - overall SMS search queries will grow from 12.9 billion in 2008 to 76 billion in 2013.”
Read the entire post on Peggy’s blog MSearchGroove HERE.
