Behind the Scenes at HP - the Merchant Center
by CEO Michael Brown
In this “behind the scenes” post, I thought I would give you a look behind the scenes of HealthPricer’s merchant network. As a quick background, HealthPricer represents trusted merchants offering prescription and OTC drugs, contact lenses, supplements and beauty products. Below are some of the merchants represented:
Selection of merchants represented by HealthPricer
Our network of merchants gain exposure to highly targeted consumers – currently hundreds of thousands every month that visit HealthPricer and our syndicated service, MarketPlace, available at the following leading online health sites:
QualityHealth.com with 3 million unique visitors per month
HealthCentral.com with 7 million unique visitors per month
Healthline.com with 4.8 million unique visitors per month
RightHealth.com with 9.9 million unique visitors per month
everydayHealth.com with 5.6 million unique visitors per month
HealthPricer’s merchant program is based on a Cost Per Action (CPA) transaction model. Basically, HealthPricer is paid a commission for orders generated through HealthPricer and MarketPlace. We prefer this model as it encourages merchants to display their entire inventories of products, rather than just popular products in a Pay Per Click (PPC) model.
As part of this process, we provide an end-to-end tracking process – a short snippet code and a 90-day cookie to capture any visitors that return to buy products at a later time.
Merchants in the HealthPricer merchant network can track the progress of their conversions through a secure web-based interface into HealthPricer’s reporting system.
HealthPricer Merchant Center Homepage
The HealthPricer Merchant Center allows each individual merchant to monitor overall performance, product referrals and HealthPricer top product referrals. In the below screen shots we are using an online pharmacy merchant as an example.
HealthPricer Merchant Center Performance Report
The merchant center provides real-time referral and order tracking. Each merchant has access to their own unique referrals, orders, conversion rates, total order values as well as those of the department leader.
HealthPricer Merchant Center Product Referral Report
The product referral page provides detailed conversions based on individual products the merchant offers.
HealthPricer Merchant Center Top Products
The top product referrals provide merchants an insight to the overall products that sell the best for a specific time period – this gives them insight that can help them adjust offerings to raise their own conversions.
HealthPricer Merchant Center Resource Page
And finally, the HealthPricer Merchant Center provides a resource page of information pertinent to each department partner.
