ChaCha Receives Product Innovation Award
By Peggy Salz
Mobile Expert
What are the mobile search services that matter and how do they perform?
It’s a hot topic, and one at the top of the agenda at MSG. In fact, regular readers will recall that my business associate Peggy Albright and I have formed a venture to research and produce the Mobile Search Performance Report (MSP).
Published quarterly, this report will break new ground to routinely and thoroughly investigate the capabilities and performance characteristics of mobile search solutions provided by AOL, Google, Microsoft, and Yahoo, as well as a number of white-label and vertical search providers around the world. We have concluded our top-level briefings (and Peggy will circle back with some surprising stats and “scoops” from each search engine company, beginning with JumpTap later this week).
By coincidence, we are starting Phase 2 of the project (systematically and methodically testing services and documenting the results) at precisely the same time that many analyst firms in the industry, including Frost & Sullivan, have sharpened their focus on mobile search and the quality of the experience it delivers.
After examining both (and evaluating 25 companies in the mobile search and advertising space), Frost & Sullivan has announced that ChaCha (a company MSG covered here) is the recipient of the 2008 Frost & Sullivan North American Product Innovation Award. Frost & Sullivan determined that ChaCha offers a solution that “provides the best user experience within the mobile environment.
Read the entire post on Peggy’s blog MSearchGroove HERE.
