Chinese Mobile Search mInfo Gets Olympic Boost
If you haven’t already, you should check out the excellent ongoing series of articles over at MoCoNews comparing how well mobile content services and mobile search engines stack up when it comes to delivering the latest around the 2008 Summer Olympics in Beijing. Tricia Duryee kicks off the series by road testing AOL, Google, Microsoft Live, and Yahoo, and searching for the term “Olympics.”
Judged on the basis of results relevancy and the quality of search advertising, Google and Yahoo tie for Gold, followed by AOL (Silver), and MSN (Bronze). Google delivers relevant results - most likely from the Internet since Mobile Web results are grouped at the bottom of the page - along with an ad. This in my book leaves a large question mark over the visibility, hence effectiveness, of the ad, and lends credence to this must-read post as well as the startling conclusion that Internet search engines (think Google) are playing up Internet results because they can’t cope with the mobile Web.
The MoCoNews post underlines the market need for more data on mobile search services, as well as proven methodology by which we can measure their performance. To close this gap and move the discussion a significant step forward, Peggy Albright and I are testing leading branded and white-label mobile search services across a variety of mobile operators and geographies worldwide. We have our industry sponsors and our board of advisors in place, and we’re naturally excited about breaking new ground with our quarterly series of reports.
In addition, the MoCoNews focus on mobile search and the Olympics provides me the perfect opportunity to take a close look at mInfo, China’s home-grown mobile search company, which was also chosen in July by the Beijing Organizing Committee of the Olympic Games as the mobile search provider for the official mobile Internet site of the 2008 Games in Chinese and English. This announcement - along with a string of recent milestones including a tie-up in July with Nokia to deliver mobile search via Nokia’s WidSet mobile app platform - makes mInfo a name in mobile search we need to know much better, so I caught up with Alvin Wang Graylin, mInfo CEO and Co-Founder, for an in-depth briefing.
It took a few weeks to arrange, but it was well worth the effort. In addition to a one-hour exclusive interview with Alvin, I have his pledge that MSG will get the inside track on future deals and developments. (For example, mInfo is near to closing a couple of milestone deals with mobile operators and mobile ad companies, so please check back regularly.) In the meantime, I encourage you to check out the highlights from our first interview, as well as a few insightful mobile search usage stats further down in this post.
So who is mInfo?
Read the entire post on Peggy’s blog MSearchGroove HERE.
★mInfo Technology★
The difference between mobile search and website is listed in the cases below:
1.The limitation on mobile screen and input/output method forces the searching result to be exact and highly relevant which is different from website search that provides results with countless irrelevant results.
2.Mobile phone is carried by user everyday, and used when people need instant answer. it is insanely easy to use
3.The search results are normally saved into the mobile phone which can be used whenever it is needed. Etc.
In that case, we standardize evaluation criterion for mobile search as below:
For the comparison with of search technique, please refers to “mobile search technique evaluation instruction”
