Yandex Announces New Logo in Russia
The Russian search engine Yandex will launch a new logo on Monday, August 25. The new logo displays the Yandex name in Cyrillic, Яндекс. The change reflects the fact that Yandex has become a household name in Russia. When people think of Search in the country, they think of Yandex.
Yandex CEO Arkady Volozh revealed in his interview to Times today of why the company manages to keep the search engine leadership in Russia. “Our technology is better suited for the Russian market,” Volozh said. “We have brilliant mathematicians and programmers. We are very strong on data analysis and have developed better technology, which is cutting-edge in Russia. We are constantly inventing new programs to stay ahead.”
Yandex not only develops but also makes acquisitions. To stay ahead of Google in Russia, the company acquired road traffic information service SMILink, business social network MoiKrug, and bought out its partner in online payment system Yandex.Money. The upcoming Yandex IPO is expected to be the biggest technology IPO on NASDAQ in 2008. According to the company’s own statistics, its services had 50 million visitors in June 2008.
Source: Quintura Blog
August 25th, 2008 at 6:19 am
I guess it will be most interesting to watch Google (Begun + Adsense) competing with Yandex’ own contextual ad network Yandex Direct than simply in search. This will be where Google can really show what it is capable of and it will be interesting to watch if the most widespread technology can be applied here as well.