Click4Carbon, or 4LessCarbon, as case may be
How many searches do you do a day? If you’re anything like a person with some kind of internet connection, probably more than 2. Speaking in terms of energy, there’s a lot of search energy going on on the net that, like a hybrid car when coasting or braking, could and should be used for some other energy-producing purpose.
Enter Click4Carbon, a search engine that, for every search you make, donates its profits to reforestation projects around the globe. The point is to offset the carbon balance in the atmosphere. The more carbon-sucking machines (i.e. trees) we have on the planet, the less carbon dioxide stays in the air.
Besides funding forestation projects, Click4Carbon also actively raises environmental awareness by helping users to measure their own carbon footprint and provides practical advice and resources to help them to reduce their negative impact on the environment.
These include their Carbon Calculator which can offer an indication of your impact on the environment. I bet you wouldn’t have guessed that given the picture on the right here. (Yes you would have—I know you’re smart if you read this blog.)
Click4Carbon`s mission is to become the preferred search engine worldwide for all environmentally conscious internet users and organizations. Quite a hefty goal and one that I will personally help realize by using it.
Here’s some surprising information though, and encouraging to most capitalists and all Ayn Rand objectivists. Click4Carbon is a for-profit business funding projects managed by the Plant A Tree Today Foundation. It also publishes a 6-monthly report which independently verifies the revenues made by the company and how they have used them, so you can be sure they’re not just buying better quality pens for their office workers or something.
If you would like to become part of the Click4Carbon community either as an advertiser or friend or if you would like to use Click4Carbon or our Carbon Calculator on your site then they say that they would love to hear from you: enquiries@click4carbon.com
Click4Carbon is the brainchild of husband and wife; John and Claire Russell. Give’em a hand folks! (By the way, the site is itself carbon-neutral. No hypocrisy here.)
