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It wasn’t a long time ago when Google was doing bench advertising in Moscow to build brand awareness in Russia. In a much bigger response, the leading Russian search engine Yandex has launched an outdoor advertising campaign called “Any Questions?” The idea behind is that answers to any questions can be found on Yandex. The campaign is taking place both on billboards and in subways in major Russian cities. The two major search engines in Russia keep beefing up their product portfolios. Google launched a classifieds search in Russia while Yandex released an instant messaging (IM) client Я.Онлайн (”I’m Online”).
