FYIndOut Helps Professionals Save Time & Money
FYIndOut allows professionals to find and review commercial solutions and events based on recommendations from their peers.
FYIndOut opened its beta release to the public today. FYIndOut (www.fyindout.com) provides a platform for the commercial world to save time and money in both research and marketing.
In today’s economy, time and money are at a premium. Businesses are expected to do more with less, now more then ever. As consumers, merely doing a search for what we’re interested in isn’t enough. The majority of us use our site of choice to read reviews and ratings from other consumers. We utilize that information as a key factor in our decision making process — whether it’s buying a camera on Amazon.com, finding a restaurant on Yelp, or choosing a hotel on TripAdvisor. However, in our professional lives, when it comes to finding an application or service, it’s usually one of three options:
Ask our current vendors if they have what we’re looking for (Of course, they do.),
Pick a search engine of choice and start fishing through the myriad of results,
Pay an analyst firm a good chunk of money for a report of solution providers that they’ve researched but never used.
FYIndOut provides the platform for professionals to take the same knowledge-sharing approach that we use in our consumer lives into the commercial world.
“Our team has been on both sides of the buy/sell process and we knew that there was definitely room for improvement.” said Scott Manley, co-founder of FYIndOut. “We want to make sure that we’re not just fostering communication between the buyers but also between the buyers and the solution providers. Our goal is to make everyone’s life easier and help them get to the decision point faster and with better information.” From a buyer’s standpoint, professionals have the ability to read reviews from their peers that have first hand experience with the solutions. They also have the ability to share and promote their experience on solutions with others. From the solution provider’s perspective, FYIndOut allows smaller companies with great offerings but fewer marketing dollars to be viewed by prospective buyers alongside the big brand companies. In this way it helps level the playing field and provides those companies with the best solution a better chance of getting in the door.
In addition to finding solutions, FYIndOut also allows users to search and create alerts for professional events they’re interested in such as conferences, seminars, webinars, career fairs and networking events. They can even search for events based on the kinds of certification credits they offer. This is a great solution for those deluged by weekly emails from a vendor or association even though they are interested in only one or two yearly events. It’s also a great solution for those event hosts trying to increase their turnout by reaching past their current customer or distribution lists.
Registration to FYIndOut is free for professionals and solution providers. All events listed during the beta period will be free and all solution listings entered during the beta period will be free through the end of 2008. “We’re excited to be able to provide FYIndOut to the B2B world.” said Scott Manley. “In today’s economy, a platform that allows professionals in large and small companies alike, to share information with one another as they do in their consumer lives is critical, especially when the dollars and impact of the decisions are exponentially larger.”
